Sajana Yasas

Sajana Yasas

Material Physics researcher by day. SaaS builder, agency founder, and community creator by obsession.

MSc Physics @ Bologna | Building SyncSEO | Running IDER Solutions

What I'm Working On

🚀Building in Public
SyncSEO logo

Build Topical Authority You Can Actually See.

Visual SEO content architecture platform. Plan with drag-and-drop canvas, write with real-time SEO scoring, and manage internal links automatically.

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✓Running Since 2019
IDER Solutions logo

We turn ideas into digital reality.

A data-driven digital growth agency helping clients design, build, and scale businesses. Web development, digital marketing, app development, and design services.

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🎯Active Community
Founder's Path logo

A clear path from idea to confident execution.

Helping early-stage founders think clearly, validate ideas properly, and build with intention. Structured framework with founder conversations.

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About

Hello! I'm Sajana Yasas, a Material Physics researcher, SEO expert, and indie maker passionate about building the future of the web.

My academic journey in Material Physics sharpened my analytical thinking and introduced me to Python, which I now use both in scientific research and web-based product development. Outside the lab, I lead SEO, GEO, AIO, AEO strategies at IDER Solutions, helping businesses grow through smarter content and search engine visibility.

I'm also a self-driven developer, building websites, tools, and digital experiences that solve real-world problems. My work spans from user-friendly WP and Shopify sites to custom-coded platforms using JavaScript, Tailwind CSS, React, and Next.js to build web apps.

Whether it's launching a marketing site, developing a web app, or prototyping an indie product idea, I bring together critical thinking, creative thinking, technical skill, and real-world impact.

Research-Driven Developer

SEO-Integrated Web Builds

From MVPs to Scalable Apps

Physics-Backed Problem Solver

Experimentation Mindset

Builder with a Purpose

Qualifications

Education

BSc in Engineering Physics

2022

University of Colombo - Faculty of Science

Focused on advanced physics concepts and engineering principles

MSc in Physics

In Progress

University of Bologna - Department of Physics and Astronomy

Specializing in Material Physics and Nanosciences

Other Qualifications

CBI.ATTRACT, Design Thinking and Tech-Driven Innovation

2024

• University of Bologna in Italy

• CERN IdeaSquare in Meyrin, Switzerland

Grade: 30 and lode

The interdisciplinary CBI.ATTRACT innovation program focused on translating cutting-edge imaging technologies into societal solutions. Collaborated in a Design Thinking team to co-develop a radiographic diagnostic solution for early detection of Xylella in olive trees.

Skills & Expertise

Web/App Development

Designing responsive, high-performance websites, from beginner-friendly platforms like WordPress and Shopify to complex frameworks like React, Next.js, Tailwind CSS, and more.

Python & Scientific Programming

Applying Python for backend development, automation, and scientific research, bridging engineering physics with digital problem-solving.

Indie Product Development

Creating and launching digital tools to solve niche problems, validate ideas, and explore product-market fit.

SEO Strategy & Content Optimization

Crafting data-driven SEO strategies and optimized content that improve rankings and drive organic traffic.

Analytical & Research Thinking

Trained in critical thinking through scientific research in Material Physics, bringing precision and depth to digital problem-solving.

Digital Growth & Marketing Strategy

Using multi-channel marketing strategies (SEO, content, social media) to help brands grow online and reach the right audience.

Things I've Shipped

Not just ideas. Actual shipped projects.

SaaS Product2025-Present

SyncSEO

Built an SEO tool to solve a problem we had at our agency. Visual SILO mapping, content architecture, and internal linking optimization for content teams.

Next.jsTypeScriptPostgreSQLTailwind CSS
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Research Project2022

Flexible Gas Sensor

Designed a wearable LP gas sensor using graphene nanocomposites (SnO2/Gn). Full system with custom SMD amplifier circuitry, flexible interdigital electrodes, and cloud-connected monitoring.

NanomaterialsEmbedded SystemsLabVIEWCloud Integration
Agency Work2019-Present

50+ Client Projects

E-commerce sites, SEO campaigns, custom web apps through IDER Solutions. Helping businesses grow their organic presence and digital footprint.

WordPressShopifyNext.jsWooCommerceCustom Development
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Latest

Thoughts on building, SEO, and the founder journey.

Founder Conversations

Founder's Path

Founder conversations and insights on building with intention, not guesswork.

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Let's Connect

Building something? Want to collaborate? Just want to say hi?

Bologna, Italy | Open to remote collaborations worldwide